ImpulZ™ 3D LUTs
Hollywood Film Emulation. For Everyone.
The only modular LUT System for Cinematic Color GradingThe worlds best analog film stocks. Accurately mapped to digital color spaces. Tightly modeled after the color processing pipeline used in Hollywood for truly amazing color - in software you already know and use today. See it in action!
A revolutionary 3-Step Color Workflow. Grade at maximum velocity.
More than just presets.
Combine any color negative film with any included film print. Stack LUTs like Legos while retaining full HDR control of the grade. ImpulZ™ is the only 3D LUT system that is modeled after the Hollywood color pipeline. And it shows.
ImpulZ = Film. Real Film.Tired of those cheap filters someone patched together in their basement? We were. That's why we created ImpulZ from hand selected, point-density-sampled film stocks - converted to digital color spaces using the industry's most accurate color mapping technology.
- Kodak 50D 5203
- Kodak 200T 5213
- Kodak 250D 5207
- Kodak 500T 5219
- Ektar 100
- Elite Chrome 200
- Elite Color 200
- Gold Gen 6 200
- Ultramax 400
- Pro 400
- Superior 200
- FujiColor 200
- Prepared Vision3 Stock
- Rem-Jet removed
- Custom C41 processing
- Optimized for deep color
- Created for ImpulZ
- Emulate Hollywood Film Scans
- LOG-based HDR workflow
- Combine with custom grading
- Combine with Film Prints
- Grade in Layers (or Nodes)
- Film Print Emulation LUTs
- Vision 2383 (Hollywood Standard)
- Vision Premiere 2393
- Custom Film Contrast LUTs
- Designed to work with Cineon
"ImpulZ is the best emulation of an analog workflow anyone has seen in digital cinema."- Radar Creative, Los Angeles
"I really have to applaud you for the expenditure and effort you put into creating these LUTs - what a powerful tool! I guess what I love most about them is how much depth they create. I've only seen that level of color fidelity with 35mm."- Jay Kipling, Cinematographer
True Motion Picture Color - in 3 simple steps.
How it's done in Hollywood.
How you'll do it with ImpulZ.
The first ImpulZ LUT accurately converts colors from your camera to the color representation of a negative film scan. Every negative stock in ImpulZ™ has a Cineon version. You can spot these badboys by looking for files that end on _CIN.
Your turn. The Cineon negative flattened your footage quite a bit. Any color grading you do at this point is processed based on the Cineon LUT. It feels like grading footage shot on really expensive film. Which really means that you're already halfway there.
To finish things off, this ImpulZ™ LUT emulates the color response of a positive release print. This is the type of wizardry that is used in Hollywood to (virtually) print movies for cinema distribution and - you guessed it - its CINEMATIC.
The Vision behind ImpulZ™
And why the Film Look is not really a Look...
So how does this relate to the ‘Film Look’? Well, a lot of people would probably argue that there is no such thing. Not because the term is often thrown around without having a collectively accepted definition of it but because most are unable to detect the common, style-forming technological influences in superficially different images. Take a look at the screenshots below. Do they look completely different to you?
So besides the impeccable craftsmanship and creativity that go into color correction and color grading to get the most out of every frame captured by the cinematographer, it is this look the sophisticated viewer instantly associates with high quality, ‘filmic’ imagery. It’s not the software or plugins that are being used to achieve a certain look and it’s not a particular style like the infamous ‘Teal & Orange” or Bleach Bypass. Similar to a screenplay being uniquely interpreted within the framework of narratives , images can and should be uniquely altered based on an artists particular intentions and circumstances but within the bounds of underlying guidelines which are informed by established ideas that have proven to work both artistically and, in consequence, economically over long stretches of time. Like stories which have been structured in acts since ancient history, the look of movies is, to this day, largely influenced by the aesthetic characteristics of photochemical film. Narratives which lead to the experience of catharsis after the hero has overcome all obstacles to fulfill her desires at the end of act three can have many plots. And film has many looks. So if there was one common definition of the Film Look it would be one that describes the shared characteristics imposed onto high quality imagery by the aesthetic of analog film. The Film Look is not a look. It’s what is beneath it.
To put an end to bad presets and bring real film color to digital post processing. For everyone.
- Industry standard Film Emulation LUTs
- 3-Step Cineon Workflow™
- 35mm negative & positive film stocks
- Mix and match from ~2000 LUTs
- Includes HD, 2K and 4K Film Grain
- One time payment - No recurring fees.